Peter Matthews

Peter studied Graphic Design at the Durban University of Technology. From 1977-85 - he worked as an Art Director and creative head in various multinational advertising agencies in South Africa. 

 

In 1986 Peter started his own advertising agency with John Charter and held the position of Executive Creative Director. Matthews & Charter was rated in the top three most creative agencies in South Africa by Financial Mail, and rated as the ‘Agency of the Year’ in 1989 by Readers Digest. In 1995 – the agency partnered with Ogilvy and renamed Matthews & Charter Ogilvy. Peter has won many local and international awards for his work including Cannes, New York and London International.

 

After 16 years as creative head of Matthews and Charter Ogilvy, in 2000 Peter sold his shares to Ogilvy to focus on film, art and meaningful marketing. He worked as a Creative Consultant to a number of clients and won numerous awards.

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In 2020, Peter started Riverstone Studio, an innovative creative company focussed on brand story and post-Covid, purpose-driven marketing solutions for clients.